INFLUENCE OF BUSINESS LIFE CYCLE ON STRATEGIC PLANNING IN THE COMMERCIAL BANKS OF KENYA

The study evaluated the influence of business life cycle on strategic planning in commercial Banks Kenya. was guide Business Cycle Model. employed a census design. target population three managers from 42 Commercial making total 126 respondents. Data analyzed using excel and Statistical Program for Social Scientist version 24.0 (SPSS) as basic computer method data analysis. Descriptive statistics used mainly to summarize data. This included percentages frequencies. From analysis, revealed strong significant positive relationship between Therefore, hypothesis which states that has Kenya accepted. therefore concluded played role is because there existed independent variable Key Words: Life Cycle, Strategic Planning CITATION : Musyoki, P. S., Senaji, T. A., & Mutiiria, E. (2023). Influence banks . Journal Change Management, 10 (3), 142– 154.